|ColorProof Founder & CEO Jim Markham and his beautiful wife Cheryl hosted the cocktail party.|
The event was held in Bobo restaurant's roof-top garden terrace and was surprisingly sunny and warm. Equally so was the welcome we received by hosts, Cheryl and Jim Markham, CEO and Founder of ColorProof hair care products. This was all to launch their new product line, Baobab Heal and Repair.
|Harvested Baobab fruits on display in woven African Baskets.|
What is Baobab?
Just in case you don't remember The Little Prince and his Baobab Tree, this ancient botanical is found in Madagascar, mainland Africa with one species being native to Australia. It is also known by the natives as the Tree of Life and can live to be nearly 3,000 years old. Hardly a new trend but worth noting is how skin and hair care products are including natural, healing botanics. This is good because it can likewise support the flagging economies of third world countries by increasing awareness as to the benefits of organic ingredients in products we use every day. The Baobab tree grows in 32 different countries across Africa and is collected and processed using sustainable harvesting. There is an annual Baobab tree planting and each tree is community owned and wild harvested.
|Jim Markham's enlightening discussion on Baobab & its healing benefits|
|Attendees were encouraged to try out the new ColorProof Baobab based products via a sensory experience.|
|Silvervines Sterling Silver Cuff from WorldVision|
Photo Credits: Magda for Best Picks Magazine
Dress by designer Nora Gardner, NYC
Jewelry by designer Isaac Mizrahi NYC, Cate & Chloe
Hair - Christo 5th Avenue